Starting up Virtual Reality

By Norman Liang, Venture Investor, WI Harper

Norman Liang, Venture Investor, WI Harper

To make VR a reality we need Venture Catalysts who can help entrepreneurs create disruptive applications that showcase its full potential.

I step into a green room with 5 friends. We suit up together. We put on our digital armor. We select a weapon from the rack on the wall. We put on the headset to enter a virtual arena to battle pirates and zombies. Virtual reality highlights the capabilities of computer graphics and networks to simulate the world around us. This is the disruptive nature of virtual reality. Virtual Reality is a platform that lets anyone enter an artificial world created with software where we can see, hear, and touch objects that make us believe we are in a different place. With advances in computer imaging, PC, and the Internet, we are creating an entirely new market. The market is projected to reach $209.2 billion by 2022. To support these entrepreneurs we need early-stage investors who have experienced the disruptive nature of the technology and support new teams to transform the landscape.

"I am most excited to work with technology visionaries who can take this platform and make create content that will make users want to leave the real world behind"

For our firm we look at three things—team, technology, and idea. As a former entrepreneur, I look at things as though I were going to invest my time and money, listen to the perspectives from many founders, and experience their early developments. What excites me about virtual reality is how far it has come since the first time I put on a heavy suit with 32-bit graphics. Now, I can just wear a head mounted display that directly connected to the virtual world. I am most excited to work with technology visionaries who can take this platform and make create content that will make users want to leave the real world behind.

Over my career, I have been fortunate to work on new platforms for internet, mobile, and, social networks and applications. Despite the great content, technologies, and platforms, it is hard to see how the Virtual Reality market reaches $209.2 Billion by 2022. When you think of early-stage disruptive markets, you need several ingredients. You need the technology platforms to incorporate Frontier technologies. These new technologies are disruptive in nature and will become multibillion dollar industries in less than a decade. The Virtual Reality market is projected to reach $209.2 billion in four years, through the sales of new devices, and fueled by content which transports us into virtual worlds created on computers powered by interactive content. The applications created on these applications will change the way we live and work.

Virtual Reality and Augmented Reality is a platform that will transform enterprise and retail landscapes, allowing people to collaborate and create virtual worlds. To build this ecosystem of applications, many new industries need venture capitalists that specialize as industry builders to support innovative entrepreneurs creating new markets. The VR market is early with much of it still in the early adoption phase. As an early stage investor we see the promise and potential. We look for ideas and people. We have invested in technologies and applications that lower costs and drive adoption.

In the world of consumer and enterprise we see disruption across communication, commerce, and design and believe that this will transform the enterprise the same way PCs, mobile, and video conferencing has.

Read Also

Investor Perspective: Virtual Reality & Augmented Reality Startups Driving Trends

Investor Perspective: Virtual Reality & Augmented Reality Startups Driving Trends

Teppei Tsutsui, Managing Director & CEO, GFR Fund & GREE VR Capital
A Sneak Peak into the Future of Retail Landscape

A Sneak Peak into the Future of Retail Landscape

Saqib .E. Awan, VP, Lightspeed Venture Partners
The Road Taken By a Venture Capitalist

The Road Taken By a Venture Capitalist

Gavin Teo, General Partner, B Capital